Chinese Companies Face a Wake-Up Call With Alibaba Sexual-Assault Scandal

TAIPEI—The sexual-assault scandal at Alibaba Group Holding Ltd. that spurred a backlash online about workplace culture is driving other Chinese companies to confront, or create, their own policies on sexual harassment.

Following the allegations in early August, Shanghai-based online travel platform operator Trip.com Group Ltd. said it adopted a code of conduct against sexual harassment. iQiyi Inc., a Netflix-like video streaming company, updated its codes of conduct to explicitly oppose sexual harassment, according to an internal email viewed by The Wall Street Journal. Sina Corp., which operates the Twitter-like microblogging platform Weibo, added similar measures to its employee handbook, according to Chinese media.

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