After lockdowns across most of Australia, families are looking to celebrate a big festive period this year.
Data shows in recent months customers have been saving and are ready to spend when it does come time to celebrate.
This means Australian supermarket chains like Woolworths, Coles and IGA are already stocking Christmas food.
“After the year we’ve had people are really keen to start preparing as borders are opening up,” Heather Howell from IGA said.
Australians are focusing on spending time with friends and family this year, supermarkets report.
“Customers are telling us they want to get out of the kitchen and connect with family and friends,” Woolworths managing director Guy Brent said.
Coles has focused on pre-prepared meals to allow families to enjoy each other’s company instead of spending time in the kitchen.
“Good value for money, we want families to spend their time together and not be stuck in the kitchen, we want them out, catching up on the lost time they’ve spent this year,” a Coles spokesperson said.
Customers want local Australian produce, and all supermarkets are meeting that demand.
“Customers are telling us they want to support Australian businesses right across Australia,” Paul Harker, chief commercial officer at Woolworths, said.
Royal jewels smuggled out of Russia to be auctioned
Customers can now go to any of the major supermarkets and see this year’s food options.